Roblox (RBLX) has emerged as one of 2025’s standout stories, capturing the attention of investors with an extraordinary surge of nearly 130% year-to-date (YTD). The online gaming platform has established itself as a tech momentum leader, drawing both retail and institutional eyes.

The company recently unveiled Roblox Moments, a beta short-form video feature for users aged 13 and above, as part of the Roblox Developers Conference announcements. The addition allows users to capture, edit, and share highlights from their gameplay, and for viewers to instantly tap “join” to experience the action firsthand. 

While the market responded with an approximately 1.6% dip on Friday, Sept. 5, the underlying narrative points to a strategic move aimed at increasing engagement and time spent on the platform.

Roblox emphasized that shared epic victories, amusing fails, and memorable moments are at the heart of the platform, framing Moments as a TikTok-like integration within its ecosystem. Complementing this, a set of upcoming APIs will empower creators to build, share, and monetize content more efficiently, fostering social interactions and driving discovery. 

Despite a brief stir from a child-safety lawsuit, shares of RBLX stock have rebounded sharply, signaling confidence in Roblox’s growth trajectory and its capacity to evolve in the competitive gaming landscape.

About Roblox Stock

Headquartered in San Mateo, California, Roblox operates a leading platform for immersive social interaction. With a market capitalization of roughly $85 billion, it offers Roblox Client for exploring 3D experiences, Roblox Studio for building and managing content, and Roblox Cloud for the infrastructure that powers the platform.

Over the past 52 weeks, RBLX stock has climbed 196%, while gains over the past three months have reached 42%. By contrast, the broader S&P 500 Index ($SPX) has advanced 19% over the past year and roughly 8% in the last three months, underscoring RBLX’s outperformance.

The stock trades at 23 times sales, well above the industry average, signaling robust investor appetite for the platform’s growth.

Roblox Misses on Q2 Earnings

On July 31, RBLX stock jumped approximately 10.3% following the release of its second-quarter 2025 financial and operational results, despite missing Wall Street forecasts. The online gaming platform posted revenue of $1.08 billion, reflecting a 21% year-over-year (YOY) increase but falling short of the Street's $1.21 billion estimate. 

Loss per share widened 28% to $0.41, compared with analyst expectations of a $0.36 loss per share. However, on the balance sheet, cash and cash equivalents stood at $994.6 million as of June 30, up from $711.7 million at the end of 2024, reinforcing a strong liquidity position. 

Despite the headline miss, Roblox’s platform engagement continued to surge across multiple metrics. Daily Active Users (DAU) climbed 41% to 111.8 million, while total hours engaged rose 58% to 27.4 billion. Monthly unique payers reached 23.4 million, marking a 42% increase.

Bookings, reflecting the demand for virtual currency and in-game purchases, jumped 51% YOY to $1.4 billion. Into July, Roblox featured five experiences with over 10 million daily active users, including hits such as Grow a Garden, Steal a Brainrot, Brookhaven, 99 Nights in the Forest, and Ink Game. Notably, four of these five experiences launched within the past 12 months, driving significant user engagement and in-game spending.

The surge in active users and record bookings prompted Roblox to raise its fiscal year 2025 guidance. Management now expects Q3 2025 revenue between $1.11 billion and $1.16 billion, bookings between $1.59 billion and $1.64 billion, and a consolidated net loss of $396 million to $366 million. 

For the full fiscal year 2025, projected revenue ranges from $4.39 billion to $4.49 billion, bookings range from $5.87 billion to $5.97 billion, and consolidated net loss ranges between $1.26 billion and $1.20 billion. 

On the other hand, analysts anticipate Roblox's Q3 loss per share to widen 19% YOY to $0.44, with full-year 2025 loss per share increasing 19% to $1.71. Encouragingly, however, fiscal 2026 is expected to show improvement, with loss per share narrowing 22% to $1.33.

What Do Analysts Expect for Roblox Stock?

Analyst sentiment for RBLX stock remains broadly positive. Wolfe Research analyst Shweta Khajuria upgraded RBLX to a “Buy” from “Hold,” assigning a $150 price target and emphasizing stronger contributions from regional pricing strategies and advertising potential. Meanwhile, Wedbush maintained its “Outperform” rating with a $165 price target, citing Roblox as one of the most compelling growth stories in gaming, despite ongoing legal and safety concerns.

Analysts assign RBLX stock an overall rating of “Moderate Buy.” Among 26 analysts covering the stock, 16 recommend a “Strong Buy" rating, two favor “Moderate Buy,” six suggest “Hold,” and two advise a “Strong Sell" rating.

Price targets indicate meaningful upside potential. RBLX stock’s average price target of $136.04 represents potential upside of 2.4%. Meanwhile, the Street-high target of $175 reflects a 32% potential gain from current levels.